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      <image:caption>Ad agency Saatchi &amp; Saatchi in 1979 coined the phrase 'Labour isn't working' for Margaret Thatcher's 1979 election campaign. Photo by Wikimedia Commons.</image:caption>
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      <image:caption>A high-profile spokesperson, such as Olympian Clara Hughes, pictured, can help drive home your message. Flickr photo: by Beverley Carson-Bader.</image:caption>
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      <image:title>Blog - How Surprising Coalitions Trigger Social Shifts</image:title>
      <image:caption>'Borgen' is an addictive Danish drama about coalition politics (really!).</image:caption>
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      <image:title>Blog - Turn a PR Pickle into a "Crisitunity"</image:title>
      <image:caption>Today's accelerated news cycle and chatty social media demand that social change-makers anticipate communications crises. Photo: Shutterstock.</image:caption>
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      <image:title>Blog - Insights from the hard-fought PR battle on Burnaby Mountain</image:title>
      <image:caption>Protesters against the Trans Mountain pipeline captured headlines last December on Burnaby Mountain. Photo: Jackie Dives</image:caption>
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      <image:title>Blog - You're the envy of your 'green bloc.' But you hide a secret. Just sweep it under the rug?</image:title>
      <image:caption>Writer Jim Boothroyd with the kitchen scale his family uses to measure out their eco footprint impact, ounce-by-ounce.</image:caption>
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      <image:title>Blog - You're the envy of your 'green bloc.' But you hide a secret. Just sweep it under the rug?</image:title>
      <image:caption>Carpet diem: Boothroyd seizes the bathroom scale to measure the carpet underlay's impact on the local landfill.</image:caption>
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    <lastmod>2015-01-09</lastmod>
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      <image:caption>Photo: Malkolm Boothroyd</image:caption>
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      <image:caption>Photo: Andrew Wright</image:caption>
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    <lastmod>2021-05-02</lastmod>
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